Without a doubt, there’s no easier way to set your business apart from your competition than offering the absolute best customer service. Excellent customer service equals happy customers, and happy customers equal repeat customers, and repeat customers equal people that tell their friends and family about your business, which equals you getting additional customers without paying any advertising.
The customer is always right, even when they’re wrong.
There’s always a solution to a problem if you try hard enough, and you’re willing to make some small sacrifices. It’s possible to reach a happy medium, with anyone, over any situation, with a little bit of giving. It’s just not worth arguing over loose change, when you’re sticking dollar bills in your pocket. Losing the little battles, allows you to win the big battles, which is where your continued revenue stream is going to come from.
Repeat customers keep your business running.
Without repeat customers, it’s going to cost a lot in advertising. Imagine you had a restaurant that had no repeat customers, it’d be nearly impossible to find new people, within your local demographic, to come in and fill the place to eat every night, and you’d eventually end up going out of business.
Repeat customers are your revenue stream for continued growth.
It’s much easier to share a new product or service offering to a repeat customer because you already have their attention and they’re willing to listen to you. This is one of the easiest types of sales, and it’s one that costs the least, because it’s just you simply informing them of the addition to your already excellent offerings.
Create an amazing experience.
If you want to keep high profits and grow your business really quickly, getting people to share their incredible stories with their friends and family, is the way to do it. When people have an excellent experience, they’ll share it with the people that are closest to them, providing you with a warm introduction to gain a new customer. The best part about a warm introduction is that the friend or family member already knows that your business does an excellent job, and they already have a certain level of trust and expectation.
Typically, building trust and expectation takes time and money, but when you can get people to share how good of a job your business does, and how excellent your customer service is, it puts you in a higher starter position in the relationship.
Take advantage of free advertising.
The more free advertising you can get from excellent customer service, the more money you’re going to put in your pocket. Yes, you can go to one of the major advertising outlets and pay them a lot of money to get your message out in front of your target audience, or you can repay your customers and say thank you to them for doing business with you by offering them special discounts, incentives, and awards, which ultimately gets them feeling great, which ends up meaning that they’re going to share what your business did for them, thus creating the free advertising and warm introduction you’re looking for.
People work harder and buy more when given incentives. Learn this lesson early, and incorporate excellent customer service, along with excellent incentives, and you’ll be well on your way
Start doing better today.
It’s never too late to start offering excellent customer service. If you’ve done a terrible job of customer service, and you’ve fought to get every penny, from every customer, regardless of whether it was ruining the business relationship or not, you can change. Everything successful starts with change, and every company has gone through some rough patches, the only difference between the companies that are still around and that are successful today, is that they’ve evolved and changed with the times, while the ones that aren’t around, never adjusted and just became irrelevant due to bad product and service offerings, and terrible customer service.
The goal for your business is to provide the ultimate client experience to your customers, so that they will continue to support your business. When you have your customers backing, they’ll help grow your business faster, and at a much lower cost than using standard advertising methods.