Increasing Small Business Awareness with Paloma Forde

Running a small business is not easy by any means. It can be an absolutely dreadful and draining process if you don’t know what to do, how to do things, and when to do things, but with a bit of persistence, without a doubt, you can get your small business going. So what does it take — it takes being open to learning, it takes being open to listening, it takes dedication and strength to fight through the mental moments when you want to throw the towel in, plus much more.

An exemplary example.

One person that is an exemplary example of growing their small business, is Paloma Forde, of Screening4Dyslexia. Like many small business owners, Paloma has kids, a husband, and everything else that most of us have, but what separates her from the rest of the pack, is that she’s committed to helping grow her business, consistently, on a daily basis. Now, when most small business owners start, their dreams are huge, and they start out like a rocket going to space, but over time they get discouraged, and their dream looks like it’s going to be too hard and long of a journey, so they just let things fade away, which is not the correct thing to do. The correct thing to do, is ask for help, while looking for opportunities to team up with other people or businesses in the same market segment, creating unique add-on sales opportunities for both yourself, and the other person or company involved.

It takes collaboration.

This is collaboration at its best. Two teams working together to achieve a common goal. If you’ve started a small business, “Don’t quit,” watch this webinar which provides you with one simple tip that will at least give you the opportunity to get additional exposure online, and that tip is, “Use short-video to let people know, who you are, and what you do,” and do it on a daily basis. I’m not talking about hard-selling here, what I’m talking about is educating, by sharing helpful, useful, timely, interesting, and engaging video content, that positions yourself as the authoritative influencer in your business niche.

You make the choice.

Like with all things, you don’t have to listen to what I share here, but you definitely don’t want to be kicking yourself in the rear, saying “I wish I started doing short-form video a long time ago.” So my advice is to take action today and start shooting video. It doesn’t have to be perfect, and in fact, people don’t even want perfection because it just looks fake. People want to be able to relate to the person that they’re watching, so the best thing for you to do is just be your natural self. It’s you that makes the difference, and it’s your uniqueness that people will love when they’re watching you. If you talk funny, that’s fine, if you’re quirky, then be your quirky self — the one thing you don’t want to do is try and be something that you’re really not, as that show will get old pretty quickly.

Push your failure points.

Before I go off the rails too much here, take time to watch the webinar, you’ll learn something that will be helpful to you growing your small business without a doubt. Understand that the more specific your marketing messages are, and the more specific market segment you’re delivering your content to, the more success you’re going to have. Set those business goals high, and I mean real high, and then surround yourself with family, peers, and business partners that will help push you to your maximum points of failure. There’s nothing wrong with failing, but there is something wrong with not even trying. What I’m saying, is “Give yourself a chance at growing your small business,” and if you need help, reach out to Paloma or myself, and I’m sure between the two of us, we’ll be able to point you in the proper direction.